
Helping E-commerce companies improve online sales and revenue using research, testing and data.


UK Conversion Rate Optimisation Consultant, trusted by:


Marketing Managers, you already know the frustrations…
1
SEO brings traffic to your website, but sales aren’t where they should be.
2
Unsure which parts of your website are causing friction, and how to fix.
3
You need proof the changes you make will create more sales.
That’s where I come in…

I help find key friction points that are costing you online sales and revenue.

All website changes are tested using real customer data and sales numbers.

Only website changes proven to make you more sales and revenue are added.
My Services
Key areas that improve your online experience:
User Research
Understand how customers use your website. By using tools such as GA4, Hotjar and User Testing, I find key friction areas costing you revenue based on real data.
Conversion Rate Optimisation
Consultancy service, improving your online experience one result at a time. Test website changes, only adding those that show an increase in sales and revenue.
Website Audits
Understand how your website compares to others, and what changes will have a positive impact for revenue and conversions in one report.
Take it from my happy customers…
Major impact on our CRO Programme
“Phil is an excellent person to work with. He’s had a major impact on our CRO programme, and led us to being much more data driven in our approach, as well as creating a better converting, more customer first website. He is extremely structured and thorough. I’d highly recommend his services.”
Molly Scoular-Sutton – E-commerce Lead

Completely transformed our approach
“Phil delivered valuable insights through user testing that gave us a deeper understanding of our website, users and where points of friction exist. By grounding our decisions in real user feedback & data, Phil has positioned us to make impactful changes for our website we’re genuinely excited to implement.”
Adam Rush – Marketing Manager

Real programmes, tested results.
Every engagement starts with research and ends with changes you can measure.
E-commerce – Apparel
JustStrong
£750,000
Predicated annual uplift from a six-month CRO programme across the UK, US and AU. Trust had been lost from a previous CRO agency.
Case study coming soon
E-commerce – Furniture
SNUG Sofas
£1 Million+
An in-house CRO programme built from scratch, finding revenue opportunities test by test through a data-led approach.
Case study coming soon
E-commerce – Cookware
Stellar
£810,250
Predicated annual uplift from a CRO programme ensuring Stellar Cookware only add the most profitable changes to their website.
Case study coming soon
E-commerce – Theatre
Hall For Cornwall
User Testing
Find out how a website audit, customer data behaviour and user testing sessions helped steer Hall For Cornwall’s website.
Case study coming soon
E-commerce – Photography
Tempest Photography
User Research
Tempest Photography initially approached me to help them gain a greater understanding of friction points and user behaviour on their website.
Case study coming soon
User Experience – Agency Support
Full Clarity
User Testing
Find out how I supported a highly professional User Experience team to successfully conduct their first full round of User Testing Sessions.
Case study coming soon