Stop Guessing. Start Growing.
Turn underperforming web pages into profit with evidence-backed CRO and UX strategies.
Your website is leaking revenue. I help you find out where, and fix it with A/B testing that proves real impact.
Trusted by top E-commerce brands:
Who I work with:
Chief Marketing Officers and Company Owners at eCommerce businesses turning over £1M+ per year, you already know the frustration…
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You’re driving traffic but conversions aren’t where they should be.
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You suspect parts of your website are holding customers back but unsure where.
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You need proof that the changes you make deliver a clear return of investment.
That’s where I come in.
How I help:
I combine in-depth UX analysis with practical Conversion Rate Optimisation (CRO) strategies that deliver measurable results.
Spot the Problem Areas
I pinpoint where your website is costing you sales with analytics, heatmaps, session replays and user research.
Turn Insights into Tests
I craft data-backed A/B testing ideas that address real user friction, not guesswork.
Prove What Works
Every recommendation is tested so you see exactly what boosts conversions, and what doesn’t.
No fluff. No generic advice. Just clear, actionable insights that make you more money.
Take it from my happy customers…
Driving Constant Value
“Phil has been a much needed addition to our marketing team as our UX & CRO Manager. He hit the ground running at Snug, delivering value in the first weeks through a CRO programme that he set up and ran, continuously finding revenue-making opportunities through a data-led approach.”
Lauren A.Hannifan – Head of Brand
Completely transformed our approach
“Phil delivered valuable insights through user testing that gave us a deeper understanding of our website, its users and where points of friction exist. By grounding our decisions in real user feedback & data, Phil has positioned us to make impactful changes for our website we’re genuinely excited to implement.”
Adam Rush – Marketing Manager
Key Services to get your sales needle moving in the right direction:
Website Audit
I tailor every website audit to your objectives, leveraging Google Analytics, Hotjar, and more to assess your site’s performance and identify where improvements can make the biggest impact.
User Testing
My user testing reveals how your audience really uses your website. I uncover key friction points and provide clear, easy-to-apply solutions that help keep your customers happy.
Conversion Rate Optimisation
Using robust data & user research, I craft bespoke CRO strategies specific to your goals, providing measurable, insight-driven improvements to your website’s performance, test by test.
Ready to stop leaving money on the table?
Book a free 20-minute call to find out where your website is underperforming, and what to do about it.